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What is skin flooding and why is it going viral on TikTok?

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/ IN THIS ARTICLE 

  1. What Is Skin Flooding?

  2. What Are The Benefits of Skin Fooding?

  3. How Do I Skin Flood? Steps to skin flooding.

TikTok has been going crazy over this new skincare trend ‘skin flooding’. There aren’t many trends that we get on board here at Sabbia Co but ‘skin flooding’ is a trend we are all for.

As we enter into the cooler months everyone is looking at ways to deeply hydrate their skin. Skin flooding is a perfect skincare routine that hydrates even the most dehydrated of skin types.

What is skin flooding?

Skin flooding is created with dry skin types in mind as the name suggests it is flooding your skin with hydration and moisture. This is achieved by layering hydrating skincare products and ingredients onto damp skin. By doing this technique the product absorbs deeper into the skin maximising the results. 


Water percentage in your skin is super important for skin health. It helps to combat dry sensitive skin which is most likely a sign of an impaired skin barrier. Your skin naturally exfoliates, but only when is correctly hydrated, when your skin is no longer hydrated, or you have an impaired skin barrier, your skin can no longer naturally exfoliate or release.


This usually presents in dry, dull and flaky skin, this is when you can often think that it means you need to exfoliate the skin, but in reality, what we need is to add hydration for the skin barrier to repair itself and its correct function naturally. When Barrier is impaired stuff gets in and causes flares of redness, breakouts and irritation. If something burns or you think you have sensitive skin you need to have a look at your barrier.


Hydration acid is the star ingredient in this routine as it attracts and holds onto water molecules. To take this routine to the next level you can also include a niacinamide serum to add additional soothing and anti-inflammatory benefits. It is important to layer the products correctly starting with the thinnest to thickest and always starting with the water-based products first.

What are the benefits of Skin Flooding?

The goal is to increase the moisturiser level of the stratum corneum - the outermost top layer of the skin. It’s key to healthy barrier function, keeping everything good in and everything bad out. The skin flooding technique improves water content in the skin by layering more lightweight moisturising products to enhance the penetration of moisturiser ingredients like hyaluronic acid or marine extracts. Then sealing it in with a richer moisturiser. This leaves your skin hydrated, plump and rejuvenated.

How to skin flood? Steps to skin flooding.

  • After cleansing the skin with a gentle cleanser,  leave a sheer layer of water on the skin. 
  • A hydrating face mist is then applied, and also misting between layers.
  • Then layer your serums such as hyaluronic acid and niacinamide.
  • As the last step in the morning, a layer of moisturiser over the skin and apply SPF.
  • As for the evening we recommend applying an overnight hydration mask at least 30 minutes before bed (so your skin gets all the goodness, not your pillowcase)

Skin flooding isn’t necessarily a ground breaking-new practice, you could most likely already be doing this trend without even knowing it. But this is a helpful routine to hydrate your skin especially in the cooler months or if you suffer from dry skin. 

Commonly Asked Skincare Questions

Where to start if you are new to Skincare?

The best place to start is our ‘starter kit’ the charcoal mask is best for oily skin and matcha is best for dry/sensitive skin. You can find both starter kits here.

Or take our Skin quiz - https://sabbiaco.com/#quiz-PMH7Lv

If you still need more help email our Skincare Formulator Katie at katie@sabbiaco.comand she will get back to you during working hours.

What products should everyone have in their skin care routine?

If you were only to invest in 1 skincare product we would recommend a moisturiser as it will hydrate, heal, repair and protect your skin.

Best practice would be to remove makeup (reusable makeup cloth), cleanse (botanical glow cleanser), exfoliate (konjac sponge), treat (clay mask), and protect (multivitamin moisturiser).

All of these products can be found in our ‘starter kit’ the charcoal mask is best for oily skin and matcha is best for dry/sensitive see. You can find both starter kits here.

How often should you exfoliate?

This is controversial but here at Sabbia Co we don't love chemical or beaded exfoliants as they can be overused and damage your skins barrier. We prefer a gentle approach of a daily exfoliation with our konjac sponge.

Do you really need a separate eye cream?

Another controversial one, if you are using inteligent 2 in 1 products all your really need is a GOOD high quality serum that's filled with hydrating and brighten products - meet our collagen c serum.

I have sensitive skin, what products should I use?

All of our skincare has been formulated for sensitive skin, our formulation goal is to repair your skin barrier. Having an impaired skin barrier is usually linked to sensitive skin.

If your skin is dry and sensitive the;

Skin Starter Kit | Matcha or My Ritual Kit | Matcha would be a great start.
You could also add the Antioxidant Repair Oil or if you have a bigger budget Ultimate Skin Kit Matcha is incredible.

I have oily / breakout prone skin, what products should I use?

Similar to above, all of our skincare has been formulated to support acne prone skin, our formulation goal is to repair your skin barrier. Having an impaired skin barrier can also cause breakouts. “Blemishes and acne flare-ups can be a sign of a damaged skin barrier, as the bacteria that causes acne is more easily able to penetrate the skin,” says Marisa Plescia, research scientist at NakedPoppy.

If your skin is dry and breaking out, use the products recommend for sensitive skin above.

If your skin is oily and breaking out; 
Try the Skin Starter Kit | Charcoal or My Ritual Kit | Charcoal would be a great start.

Or if you have a bigger budget Ultimate Skin Kit Charcoal is incredible.

** Please shift your mindset from 'drying out your breakouts' to repairing and nourishing your skin barrier. Using drying/stripping products will only tell your body to create more oil, it's creating oil to heal your skin.

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