Sabbia Co: Core Values & Vision

Sabbia Co was born after ocean-loving founders, Katie and Dave, found themselves on a remote beach in Sri Lanka, heartbroken by the amount of single-use waste washing ashore. Katie, with a deep passion for skin health and wellness, and Dave, a green-thumb surfer, were already living low-tox, conscious lives at home — but they wanted to do more.

That moment sparked something bigger.

In September 2019, Sabbia Co was created as a skincare brand with a mission to redefine what it means to be clean in the 21st century. What started as a solution to plastic-filled skincare routines has grown into an innovative, purpose-led company that champions education, self-care, and sustainability.

Our Vision

To create innovative skincare that redefines what it means to be ‘clean’ in the 21st century.

This means transparency at every step — from the ingredients we use to the way we educate — while setting a new standard in clean, ethical, and results-driven skincare.

Our Purpose

To empower people to choose themselves so that they can reach their full potential.

We believe that when you nourish your skin, care for your body, and live in alignment with your values, you unlock a powerful connection to self — and that changes everything.

Our Core Values

1. Education & Empowerment

We’re here to do more than sell skincare. We exist to teach and inspire. We break down complicated routines and ingredient lists to help you understand what your skin truly needs. Whether it’s through ingredient transparency, skin consults, or content that helps you make informed decisions — we’re in your corner.

• Share knowledge so others can make clear, empowered choices

• Help you step into your skin with confidence

• Educate in everything we do — from packaging to product pages

2. Inspiring Self-Care

This isn’t about indulgence — it’s about ritual. Sabbia Co encourages you to choose yourself first, so you can show up as your best self for the rest of the world. We honour all levels of care: skin, mindset, energy, body.

• Choose yourself so you can show up fully

• Commit to your journey (skin, business, motherhood — all of it)

• Lead by example and promote balance, not burnout

3. Creating a Safe Space

At Sabbia Co, you’ll find more than a skincare brand — you’ll find a community. Whether it’s through live skin consults or our broadcast channel, we want you to feel seen, heard, and safe to ask the real questions.

• High energy, good vibes, and zero judgment

• Open minds, honest feedback, and respectful conversations

• Celebrate your wins (and ours) together

4. Leading With Authenticity

We don’t pretend to be perfect. We show up just as we are — as a founder-led brand that’s growing, evolving, and navigating it all alongside you. Our journey is your journey.

• Be real — share the highs, lows, and lessons

• Transparency in both wins and mistakes

• Trust is built on vulnerability, and we’re here for it

5. Creating Value and Connection

Everything we create — every product, blog, email, and campaign — is designed to add value to your life. We believe in building deep relationships with our customers, partners, and team. We care, and it shows.

• Go the extra mile, every time

• Deliver the highest standards through innovation and detail

• Support and uplift our growing #sabbiasquad

Where We’re Headed

We’re not here for trends — we’re building a legacy. Sabbia Co is on track to become a globally recognised name in clean skincare, education, and wellness. Our 10-year goal? To launch our flagship spa and education space, expand into global markets, and lead the movement in clean, intentional living — both in skincare and beyond.

We believe skincare is more than surface deep — it’s a daily opportunity to connect with yourself.

Thank you for being on the ride with us.

Much love, Katie x